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In a joint initiative between the American Heart Association and the William J. Clinton Foundation, the Alliance for a Healthier Generation was created to stop the nationwide increase in childhood obesity by 2010 and is taking bold, innovative steps to help all children live longer and healthier lives. The American Heart Association is also part of What Moves U, a collaboration with the National Football League, providing teachers with tools to encourage students to become physically active. The American Heart Association also reaches students with its Jump Rope for Heart and Hoops for Heart school fundraising programs.